SELECTED PRODUCTION
Waitrose
01 / THE PROJECT
About the project.
Waitrose is a high-end UK supermarket. Between 2015 and 2017, I worked on several of its campaigns across film, print and digital, many of which you can see below.
Highlights include the “slow TV”-inspired commercials for the Spring campaign (2016 and 2017) and touring the UK for the Autumn shoot.
For Spring 2016, many of the spots were filmed in the early hours on dairy and chicken farms across the UK, then aired that same evening, bookending the ad break. We even created our own “Cow Cam” for one of the spots. On the same campaign, I worked on a media-first digital out-of-home live stream: a week-long live feed from the Waitrose farm to train stations nationwide, also embedded across digital media, including a YouTube takeover.
02 / IN MOTION
Films.
03 / SELECTED IMAGERY
Selected images.
Project credits & additional details
Waitrose // Autumn // 'Warmest Season' Director - Simon Ratigan /// Role - Assistant Integrated Producer
Waitrose // Autumn // 'What Makes Christmas' Director - Simon Ratigan /// Role - Assistant Integrated Producer
Waitrose // Spring 2016 // Hen & Cow Top + Tail Merged - Example of Ad Break Director - Wilkins & Maguire (Stink FIlms) /// Role - Integrated Producer
Waitrose // Spring 2016 // Hen Top End Director - Wilkins & Maguire (Stink FIlms) /// Role - Integrated Producer
Waitrose // Spring 2016 // Hen Tail End Director - Wilkins & Maguire (Stink FIlms) /// Role - Integrated Producer
Waitrose // Spring 2016 // Cow Top and Tail Director - Wilkins & Maguire (Stink FIlms) /// Role - Integrated Producer
Waitrose // Spring 2016 // Digital Takeover Digital Dev - Banner Boy /// Role - Integrated Producer
Waitrose // Spring 2016 // Waterloo Live Steam Out of Home Out of Home Tech - Grand Visual /// Live Steam - TTX /// Role - Integrated Producer
Waitrose // Spring 2016 // Farm Live Stream Live Steam - TTX /// Role - Integrated Producer
Waitrose // Spring 2017 // Chicken Director - Max Fisher (Outsider) /// Role - Integrated Producer
Waitrose // Spring 2017 // Cherry Director - Max Fisher (Outsider) /// Role - Integrated Producer