Waitrose is a high end supermarket in the UK. I worked on several different campaigns for the brand between 2015 and 2017. Many of these can be found below. They range across film, print and digital.
Some of the highlights include working on “slow-tv” inspired commercials as part of the “Spring” campaign (2016 and 2017) and touring the UK for the “Autumn” shoot.
Many of the spots for the Spring campaign (2016) were filmed in the early hours of the morning on both dairy and chicken farms across the UK, and aired that same evening in a book end / top tail fashion. We also created our very own “Cow Cam” in one of the spots. As part of the same campaign, I got to work on a media first “digital out-of-home live stream,” which was a live feed streaming from the Waitrose farm to train stations nationwide over the course of a week. The stream was also embedded into a large range of digital media including a YouTube takeover.
