TikTok

01 / THE PROJECT

About the project.

In late 2019, we were tasked with creating a campaign to celebrate TikTok’s most successful year. We created several highlight films to thank the TikTok community, specifically those who were responsible for some of the biggest viral trends that year. The campaign was titled “You Made 2019”.  All films were created using licensed user generated content and had to run on various social formats from 16:9, 9:16 and 1x1. Several digital out-of-home films were also created which appeared in airports nationwide. Some examples are below:

02 / IN MOTION

Films.

03 / OUT OF HOME

Out of home.