My first Super Bowl campaign since joining Squarespace was an opportunity to immerse myself in a project spanning film, photography, social, and digital experiences. I produced the behind-the-scenes film, still photography, movie posters, and social content, alongside a dedicated microsite that housed the hero Super Bowl spot starring Adam Driver and extended the campaign into an interactive experience.
At the heart of the campaign was a simple, mind-bending realisation: Squarespace is “a website that makes websites.” Adam Driver’s discovery of this idea became the central premise of the ad and the starting point for the microsite. We brought it to life through an interactive experience featuring Adam’s disembodied head spitting out website templates, giving visitors a playful way to explore Squarespace and find a starting point for their own sites.
My role brought together the production of these supporting pieces, carrying the campaign’s concept across multiple formats and giving audiences more ways to engage with the world of the Super Bowl spot.
Credits:
Aoife McArdle - Director
Alex Thompson & Pepe Hernandez - Director (BTS)
Smuggler - Production Company
Black Kite - Post Production
Coffee & TV - Post Production (BTS)
Heard City - Audio
Craig Reynolds - Photographer
Credits:
Aoife McArdle - Director
Alex Thompson & Pepe Hernandez - Director (BTS)
Smuggler - Production Company
Black Kite - Post Production
Coffee & TV - Post Production (BTS)
Heard City - Audio
Craig Reynolds - Photographer
