QLEDecode

01 / THE CHALLENGE

The project brief.

During lockdown, we brought Samsung QLED, Xbox Series X and Cyberpunk 2077 together in a collaborative puzzle-solving activation. Fans followed clues to a shipping container filled with prizes.

My role: Integrated Producer.

02 / THE EXPERIENCE

The game and live event.

A digital scavenger hunt led players through ciphers, Morse code and audio spectrograms. Five finalists then competed remotely in a 90-minute finale streamed on Twitch.

Production also included two 15-second launch films, static assets for paid and organic media, and a campaign microsite updated at four stages of the activation.

04 / THE RESPONSE

Campaign results.

The campaign recorded more than 794,000 views across the finale stream, over 48,000 concurrent viewers at its peak and more than 120,000 microsite visits.