SELECTED PRODUCTION
Peloton
01 / THE PROJECT
About the project.
The stills for the campaign below were shot by Cass Bird in spring 2021. The campaign featured real members and their usernames across out-of-home placements in four countries, including Times Square. The artwork showed how strangers connect through the platform, drawing on shared elements in their usernames. Usain Bolt featured as part of this campaign. The campaign also included social videos cut from the main TV commercial directed by Bassam Tariq.
02 / IN MOTION
Motion.
Project credits & additional details
Cass Bird - Photographer
Art & Commence - Representation
Lola - Production Company
Mitch Horton - Design
My Role - Integrated Producer
Bassam Tariq - Film Director
Pulse Films - Production Company
Wax - Editorial for social films
The Mill NY - Post Production
Wave - Audio