The stills for the campaign below were shot by Cass Bird in spring 2021. The talent featured are real people who's real usernames we featured and hero'd across multiple out of home locations (inc Times Square) across four countries. The artwork showcases how strangers are connected through the platform; in this instance through a common denominator in their handle. Usain Bolt featured as part of this campaign. Towards the bottom of this page are the social videos that were released as part of the campaign - cut directly from the main TVC shot by Bassam Tariq.
Credits:
Cass Bird - Photographer
Art & Commence - Representation
Lola - Production Company
Mitch Horton - Design
My Role - Integrated Producer
Cass Bird - Photographer
Art & Commence - Representation
Lola - Production Company
Mitch Horton - Design
My Role - Integrated Producer
Bassam Tariq - Film Director
Pulse Films - Production Company
Wax - Editorial for social films
The Mill NY - Post Production
Wave - Audio
Pulse Films - Production Company
Wax - Editorial for social films
The Mill NY - Post Production
Wave - Audio
