SELECTED PRODUCTION
Kevita
01 / THE PROJECT
About the project.
In 2021, we created a campaign for Kevita (PepsiCo). We were tasked with creating an inclusive campaign to stand out in the crowded health-drinks market. Together with Estudio Pum, we developed a new look and feel with a bold illustration style. The illustrated gut characters represented a broad range of consumers. We created motion and static assets across the master brand and product categories, including Sparkling Probiotic, Master Brew Kombucha, Shots and Apple Cider Vinegar. Each category had multiple deliverables (200+ in total) across several platforms and aspect ratios. The campaign ran across social, digital, the brand website, retail and point of sale. We also developed a toolkit for retail partners.
02 / IN MOTION
Films.
03 / SELECTED IMAGERY