In 2016, I was fortunate enough to work on the highly acclaimed John Lewis Christmas campaign, directed by Dougal Wilson. The spot is a mix of live action and advanced CGI. The film won several awards including Cannes Lions and D&AD Wood Pencil.
In addition to the hero film, we shot a set of tactical ads. We collaborated with Photographer/Director Tim Flach to shoot product specific spots with real animals for brands such as Sony, Bose and Microsoft.
In addition to the hero film, we shot a set of tactical ads. We collaborated with Photographer/Director Tim Flach to shoot product specific spots with real animals for brands such as Sony, Bose and Microsoft.
I also worked on several other campaigns for John Lewis between 2013 and 2018: from product range to specific product launches and clearance events across film, digital and print. Some examples can be found below:
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/29c4bed6-a3c6-48c2-8c1c-1ba67a0a44fe_rw_1200.jpg?h=fea1ab222d7cff76ed90d45f31a30cce)
John Lewis + Samsung // 'Blue Crystal' // Launch Stills 2014
Photographer - Laurie Haskell /// Role - Integrated Producer
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/1434c4eb-7067-4c5a-a88b-0598ab6f7165_rw_1200.jpg?h=49f7ce6f77fb3bbc998090391674073d)
John Lewis + Samsung // 'Blue Crystal' // Launch Stills 2014
Photographer - Laurie Haskell /// Role - Integrated Producer
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/d68defca-94fa-4278-a6aa-751faa4d772b_rw_1920.jpg?h=b13ce60df2b4350d80cba0c32a6f61d8)
John Lewis + Samsung // 'Blue Crystal' // Out of Home
Photographer - Laurie Haskell /// Design - Paul Knowles /// Role - Integrated Producer
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/808d4d6c-0070-42f3-8b0e-62ed37e5a648_rw_1920.jpg?h=cb01bf2bc9e74ee89f4bd2930ea4d7c1)
John Lewis + Samsung // 'Blue Crystal' // Out of Home 2014
Photographer - Laurie Haskell /// Design - Paul Knowles /// Role - Integrated Producer
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/05850b6e-1c48-4f57-9887-37966f0573d1_rw_1920.jpg?h=ecf33aefe1dc6365226bc74be5a0c624)
John Lewis // Guaranteed for Longer // 2 Year - Out of Home
Photographer - Luke Kirwan /// Role - Assistant Integrated Producer
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/a53f7ecf-bdb3-490d-9029-a55343fde4ed_rw_1920.jpg?h=006639d56c45b233d402d90a7287d8e9)
John Lewis // Guaranteed for Longer // 5 Year - Out of Home
Photographer - Luke Kirwan /// Role - Assistant Integrated Producer
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/31115be0-3739-4688-922b-3d4166728728_rw_1920.jpg?h=ed3bcc33ef4a183f5f98b656a99cfaff)
John Lewis // Guaranteed for Longer // 2 and 5 Years Portrait
Photographer - Luke Kirwan /// Role - Assistant Integrated Producer
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/66ce210a-c59c-45d0-9940-6d4caf424400_rw_1200.jpg?h=9e1e0fe952ecb00a255e67a853fcad97)
John Lewis // Clearance Sale // Lift from TVC End frame
Director/Photographer - Dan Tobin Smith /// Post - Freefolk /// Role - Integrated Producer
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4a677915-8871-480f-874f-0be514c5d7e0/73a9dee5-852d-4c9d-9a79-f7bd17c9a83f_rw_1920.png?h=9ef37f78a13e10aad2fb6dd4b8d0fb41)
John Lewis // Clearance Sale // Poster
Photographer - Dan Tobin Smith /// Role - Integrated Producer